Assistant Professor of Marketing

Njenga, Kefah Muiruri, PhD.

Dr. Kefah Njenga is a Professor of Marketing and Social Entrepreneurship and also the Chair, Department of Business administration/International Business Administration at the United States International University-Africa (USIU-A) in Nairobi-Kenya. Kefah blends a wealth of experience having worked in the banking, real estate and entertainment industry and now in the world of academia. He has held senior positions in academia like having been the Dean at Edith Cowan University in Perth Western Australia’s offshore campus in Nairobi. Kefah is married to Catherine and between them they have two children.
Email Address

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Phone Number

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Location

Nairobi, Kenya

ACADEMIC QUALIFICATIONS

  • PhD (Mkt)
  • Mcom (Mgt)
  • B.com (Acct)

COURSES TAUGHT

  • MKT 3010 Marketing Principles
  • MKT 4020 Marketing Research
  • MKT 6000 Managerial Marketing
  • MKT 6010 Global Marketing strategy
  • GMB 6080 Global Strategic Marketing

 

PUBLICATIONS

Journal Articles

  • The role of NGO’s in girls’ education: A case study of the needy brethren NGO in Kinangop Division.
  • The role of the Catholic Church in the rehabilitation of slum children-The case of Laini Saba –Kibera.
  • High performance business strategies and techniques practiced by successful large private service enterprises in Nairobi.
  • The Impact of Television (Electronic Media) Advertisement on the youth: A case study of East African Breweries Limited (EABL).
  • The increasing focus on managing relationships and customer retention. (Published in the Journal of Language, Technology and Entrepreneurship (JOLTE), February 2009.
  • A text book on Marketing Principles and Practice (Manuscript with the publishers)
  • Supervised more than 50 MBA/ 5 PhD thesis and dissertations.
  • Angela C. Kimeto, George O. Kaol and Kefah Njenga (2017). The Influence of Idealized Influence and Individualized Consideration on Organizational Commitment in Commercial Banks in Kenya. American Journal of Leadership and Governance (Online) Vol. 1, Issue 2 No.2, pp 16 – 38, 2017
  • Angela C. Kimeto, George O. Kaol and Kefah Njenga (2017). The Influence of Inspirational Motivation and Intellectual Stimulation on Organizational Commitment in Commercial Banks in Kenya. Human Resource and Leadership Journal ISSN 2520-4661 (Online) Vol. 2, Issue No.3, pp 26 – 41, 2017
  • Murage Susan Nyokabi, George O. Kaol, and Kefah Njenga (2017) Effects of Idealized Influence and Inspirational Motivation of the CEO on Performance in Private Sector in Kenya. American Journal of Leadership and Governance (Online) Vol. 1, Issue No.2, pp 16 – 38, 2017
  • Murage Susan Nyokabi, George O. Kaol, and Kefah Njenga (2017) Effects of Intellectual Stimulation and Individualized Consideration of the CEO on Performance in Private Sector in Kenya. Human Resource and Leadership Journal ISSN 2520-4661 (Online) Vol. 2, Issue No.3, pp 42 – 64, 2017

Books

  • A text book on international marketing; International Marketing Made Simple (2014), Evangel Publishing.
  • Marketing Principles and Practice (2018), Evangel Publishing.